Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

Author(s)

• Kim, W. Chan
• Mauborgne, Renée

Bibliographic Information

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

W. Chan Kim, Renée Mauborgne

Macmillan, 2020

Note

"First published 2017 by Hachette Books"--T.p. verso

Includes bibliographical references (p. [303]-305) and index

Details

• NCID: BD04698076
• ISBN:
  • 9781509832194
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 320 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Market segmentation