Campaigns and elections American style : the changing landscape of political campaigns
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書誌事項
Campaigns and elections American style : the changing landscape of political campaigns
Routledge, 2024
6th ed
- : hbk
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注記
Includes index
収録内容
- Campaign rules and actors
- U.S. democracy survives a challenge / Chris Sautter
- Redistricting and reapportionment in U.S. elections / Stephen K. Medvic
- Outside money and inside policy: campaign finance in federal election / R. Sam Garrett
- The role of political parties / David A. Dulio and John S. Klemanski
- Campaign context
- Campaign management: the key elements of a campaign / Anne Caprara
- The uses and challenges of survey research in election campaigns / Glen Bolger
- Primaries: the key to understanding party factions in American politics / Elaine C. Kamarck
- The dynamics of the campaign
- Microtargeting and big data / Tom Bonier
- Paid media / Terrance Green
- How digital changed the political landscape / Scott Goodstein
- The changing dynamics of campaign media: earned and owned / Ron Elving
- Field organizing in political campaigns / Alicia Kolar Prevost
- Conclusion / David A. Dulio, Candice J. Nelson, and James A. Thurber