Digital marketing in sports : global perspectives

Author(s)

• Mastromartino, Brandon
• Zhang, James J.

Bibliographic Information

Digital marketing in sports : global perspectives

edited by Brandon Mastromartino and James J. Zhang

（World Association for Sport Management series）

Routledge, 2024

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BD04782547
• ISBN:
  • 9781032553719
• LCCN: 2023024384
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 322 p.
• Size: 25 cm
• Classification:
  • LCC : GV716
  • DC23 : 796.06/88
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Internet marketing
  • LCSH : Sports -- Economic aspects
  • LCSH : Sports and globalization
• Parent Bibliography ID:
  • BB2316461X