Data analytics in marketing, entrepreneurship, and innovation

Author(s)

• Kehal, Mounir
• El Alfy, Shahira

Bibliographic Information

Data analytics in marketing, entrepreneurship, and innovation

edited by Mounir Kehal and Shahira El Alfy

（Data analytics applications）（An Auerbach book）

CRC Press, 2021

1st ed

• : [pbk.]

Note

Includes bibliographical references and index

Details

• NCID: BD04789400
• ISBN:
  • 9780367697648
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton
• Pages/Volumes: ix, 181 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.40330285
• Subject Headings:
  • LCSH : Business intelligence -- Data processing
  • LCSH : Marketing -- Data processing
  • LCSH : Entrepreneurship -- Data processing
• Parent Bibliography ID:
  • BB23172673
  • BB08005938