Stats means business : statistics and business analytics for business, hospitality and tourism
Author(s)
Bibliographic Information
Stats means business : statistics and business analytics for business, hospitality and tourism
Routledge, 2019
3rd ed
- : pbk
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"First edition published by Elsevier Butterworth-Heinemann 2001. Second edition published by Elsevier Ltd. 2010"--T.p. verso
Includes bibliographical references (p. 291-292) and index
Description and Table of Contents
Description
Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.
This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.
This new edition has been fully revised and updated to include:
New content on business analytics
Case studies demonstrating practical applications
An extensive selection of new self-test questions
Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.
Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.
Table of Contents
1: Numbers in business: the basics
2: Presenting data
3: Summarising values of a single variable
4: Summarising bivariate data
5: Assessing risk
6: Putting probability to work
7: Modelling populations
8: Statistical decision-making
9: Statistical decision-making with bivariate data
10: Introducing business analytics
11: Managing statistical research
Appendix 1
Appendix 2
by "Nielsen BookData"