The fundamentals of event design
著者
書誌事項
The fundamentals of event design
Routledge, 2020
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation.
Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners' creativity, visualisation and problem solving.
This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.
目次
1. Event Design Unpacked 2. Events as an Experience Industry 3. Event Experience 4. Storytelling and Event Concepting 5. Atmospherics and Servicescapes 6. Five Senses in Event Design (by S.Jones and V.Antchak) 7. Interactive Technologies 8. Pragmatic Team Management 9. Project Management Tools and Budgeting 10. Pitching and Winning 11. Creative Marketing (by V.Gorchakova) 12. Environmentally Sustainable Event Design (by A.Julien and C.Mackay)
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