Redefining retail : 10 guiding principles for a post-digital world

Author(s)

• Kotler, Philip
• Stigliano, Giuseppe

Bibliographic Information

Redefining retail : 10 guiding principles for a post-digital world

Philip Kotler, Giuseppe Stigliano

Wiley, 2024

• : hardback

Note

Notes: p. 305-339

Includes index

Details

• NCID: BD04874419
• ISBN:
  • 9781394204700
• LCCN: 2023044148
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxxvi, 358 p.
• Size: 24 cm
• Classification:
  • LCC : HF5429
  • DC23 : 658.8/7
  • DC23 : 658.87
• Subject Headings:
  • LCSH : Retail trade -- Technological innovations
  • LCSH : Retail trade -- Research