Using influencer marketing as a digital business strategy

Author(s)

• Teixeira, Sandrina
• Teixeira, Sara
• Oliveira, Zaila
• Souza, Elnivan

Bibliographic Information

Using influencer marketing as a digital business strategy

[edited by] Sandrina Teixeira ... [et al.]

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global, c2024

• : pbk

Note

Other editors: Sara Teixeira, Zaila Oliveira, Elnivan Souza

Includes bibliographical references and index

Details

• NCID: BD04965977
• ISBN:
  • 9798369305522
• LCCN: 2023045032
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Pa.
• Pages/Volumes: xvii, 371 p.
• Size: 28 cm
• Classification:
  • LCC : HF5548.2
  • DC23 : 658/.05
• Subject Headings:
  • LCSH : Business -- Data processing
  • LCSH : Marketing -- Data processing
• Parent Bibliography ID:
  • BA82101750
  • BB13752677