Creating value with data analytics in marketing : mastering data science

Author(s)

• Verhoef, Peter C.

Bibliographic Information

Creating value with data analytics in marketing : mastering data science

Peter C. Verhoef ... [et al.]

Routledge, 2022

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BD05010696
• ISBN:
  • 9780367819798
• LCCN: 2021020151
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 314 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Consumer profiling
  • LCSH : Big data
  • LCSH : Marketing -- Data processing