Routledge handbook of the business of women's sport
著者
書誌事項
Routledge handbook of the business of women's sport
(Routledge international handbooks)
Routledge, 2021, c2019
- : pbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
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注記
"First published 2019 by Routledge. ... First issued in paperback 2021"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.
Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport.
An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies.
目次
Introduction, Part I: History & Evolution of Women's Sport Business, 1. History and Evolution of Women's Sport, 2. The Impact of Title IX and Other Equity Laws on the Business of Women's Sport, 3. Sociological Perspectives of Women in Sport, 4. Women Trailblazers in Sport Business, 5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education, Part II: Management of Women's Sport, 6. The Role of Bias in the Under-Representation of Women in Leadership Positions, 7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability, 8. Women in Leadership Positions Within Canadian Sport, 9. Professional Women's Sport in Australia, 10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport, 11. Migratory Process of Brazialian Olympic Women, 12. Management of Professional Women's Golf in the United States, 13. Socio-Historical Development of Korean Women's Golf, Part III: Economics and Financial Aspects of Women's Sport, 14. The Relative Success Story of the WNBA, 15. Public Expenditure on Women's Sport and Gender Equality Among Recipients of Public Expenditure in European Sport, 16. The New Gender Equity in Elite Women's Sports, 17. Social Entrepreneurship, 18. Business Analytics in Women's Professional Sports, Part IV: Leadership & Governance, 19. Underrepresentation of Women in Leadership Roles in Women's Sport, 20. Women's Roles and Positions in European Sport Organizations- Historical Developments and Current Tendencies, 21. Socio-political Context in which the Business of Women's Sport Takes Place in Latin America, 22. National Sporting Organizations and Women's Sport Participation: An Australian Focus, 23. Governance of Women's Sport in China, 24. Women's Involvement in Sport Governance - A Case Study of New Zealand Rugby, 25. Governance of College Sport, 26. The Evolution of Women's Rugby, 27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities, Part: V Marketing & Consumer Behavior, 28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts, 29. Team Identification in Women's Sport: What Little We Know, 30. Women are Sport Fans! An Examination of Female Sport Fandom, 31. Marketing Women's Professional Tennis, 32. Sexism in Marketing Women's Sport and Female Athletes: Ineffective and Harmful, 33. You're Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers, 34. Sponsorship of Women's Sport, Part VI: Media & Technology, 35. Social media and Women's Sport: What Have We Learned So Far, 36. Female Athletes Find a Place for Expression on Instagram, 37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape, 38. Netball: Carving out Media and Corporate Success in the Game for All Girls, 39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities, 40. Sport, Sponsors, and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events, 41. Media Coverage of Women Athletes During the Olympic Games, Conclusion
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