Absolute essentials of marketing research
著者
書誌事項
Absolute essentials of marketing research
（Absolute essentials of business and economics）（Routledge focus）
Routledge, 2022
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
- Homes in on the key areas of Marketing Research, making it perfect supplementary reading for any module on the subject.
- Takes a step-by-step approach to the full Marketing Research process.
- Pedagogical features include an essential summary, discussion questions for use as a teaching resource, and worksheets as supplementary resources for practical planning.
目次
1. Understanding the Research Process 2. Developing a Hypothesis and Research Question 3. Conducting Secondary Research 4. Determining the Research Sample 5. Writing Quantitative Research Surveys 6. Conducting Qualitative Focus Groups 7. Utilizing Interviews, Observation, and Projective Techniques 8. Analysing Research Results 9. Preparing Written and Oral Reports
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