The intelligent marketer's guide to data privacy : the impact of big data on customer trust

著者

• Palmatier, Robert W.
• Martin, Kelly D.

書誌事項

The intelligent marketer's guide to data privacy : the impact of big data on customer trust

Robert W. Palmatier, Kelly D. Martin

Palgrave Macmillan, c2019

• : [hardback]

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BD05093809
• ISBN:
  • 9783030037239
• LCCN: 2018961178
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xx, 192 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.812
• 件名:
  • LCSH : Customer relations
  • LCSH : Privacy, Right of
  • LCSH : Data mining -- Social aspects
  • LCSH : Big data -- Social aspects