Public relations research annual
著者
書誌事項
Public relations research annual
Routledge, 2016, c1989
- v. 1 : pbk
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注記
Originally published: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1989
Includes bibliographical references and indexes
内容説明・目次
内容説明
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
目次
Contents: Part I: Research Reviews.H.M. Culbertson, Breadth of Perspective: An Important Concept for Public Relations. J.E. Grunig, L.A. Grunig, Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Part IIReports of Original Research.R. Pearson, Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry. M.N. Olasky, The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm. L. Childers, Credibility of Public Relations at the NRC. D.W. Jeffers, Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels. A. Belz, A.D. Talbott, K. Starck, Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners. G.M. Broom, M.S. Cox, E.A. Krueger, C.M. Liebler, The Gap Between Professional and Research Agendas in Public Relations Journals. H.M. Culbertson, H. Shin, Police in America: A Study of Changing Institutional Roles as Viewed by Constituents. L.A. Grunig, Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation. D.W. Jeffers, Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables.
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