Positioning for advantage : techniques and strategies to grow brand value

Author(s)

• Whitler, Kimberly A.

Bibliographic Information

Positioning for advantage : techniques and strategies to grow brand value

Kimberly A. Whitler

Columbia Business School Pub., c2021

• : [hardback]

Note

Includes index

Details

• NCID: BD0509829X
• ISBN:
  • 9780231189002
• LCCN: 2020056646
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 252 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Branding (Marketing)
  • LCSH : Product management