Essentials of health care marketing
著者
書誌事項
Essentials of health care marketing
Jones & Bartlett Learning, c2017
4th ed
- pbk.
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
収録内容
- The meaning of marketing
- Marketing strategy
- The environment of marketing strategy
- Buyer behavior
- Marketing research
- Market segmentation
- Developing customer loyalty
- Product strategy
- Price
- Distribution
- Promotion
- Advertising
- Sales and sales management
- Controlling and monitoring
