Higher education marketing in Africa : explorations into student choice
著者
書誌事項
Higher education marketing in Africa : explorations into student choice
Palgrave Macmillan, 2020
- : [hardback]
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"Corrected publication 2020"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students' selection process, providing theoretical and practical insights into education marketing in Africa.
In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector's inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students' choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
目次
- S/N Contributing Author(s) Proposed Chapter Title 1 Godwin Tindyebwa Muhangi Mbarara University of Science and Technology, Uganda gomuti@gmail.com Adrian Mwesigye Mbarara University of Science and Technology, Uganda Email: arm@must.ac.ug Delving into Undergraduate students' choice of higher education in Uganda 2 Sunday Olaleye University of Oulu, Finland sunday.olaleye@oulu.fi Social Media Marketing: A Strategy to reach University Stakeholders 3 Cosmos Nike Nwedu Federal University Ndufu-Alike Ikwo, Nigeria cosmosnike.nwedu@gmail.com Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities 4 Adefulu, Adesoga Babcock University adefulua@babcock.edu.ng Evaluating Student Choice Criteria for Selecting University in Nigeria 5 Dandison Ukpabi University of Jyvaskyla, Finland dandison.c.ukpabi@jyu.fi Sunday Olaleye University of Oulu, Finland sunday.olaleye@oulu.fi Public vs Private Universities in Nigeria: Market Dynamics Perspective 6 Emmanuel Ojo University of the Witwatersrand, South Africa. Emmanuel.Ojo@wits.ac.za Sustainability Marketing in Africa's higher education: The Case of South Africa and Nigeria 7 Christine Charity Mwebesa Felix Maringe* University of the Witwatersrand, South Africa Felix.Maringe@wits.ac.za An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity 8 Samia Chasi University of the Witwatersrand, Johannesburg 13988@students.wits.ac.za Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility 9 Ajayi, Oluseyi University of Ibadan, Nigeria seyican.doit@gmail.com Government Policies on Education 101 Abina, Musiliu Babatunde* Ajayi, Oluseyi and Lawal, Azeez Tunbosun University of Ibadan, Nigeria babsabina@yahoo.com The University as a Brand 11 Folarin, Jamiu* Mikail Alan Adesina, Kola Crescent University, Nigeria, Nigeria
- folarinjamiu@gmail.com Challenges and Prospects of Islamic Universities in a Multi-Religious Society 12 Felix Maringe University of the Witwatersrand, South Africa Felix.Maringe@wits.ac.za Marketization in African universities in an era of decolonization: continuities and discontinuities 13 Kolade Ajilore Babcock University, Nigeria ajilorek@babcock.edu.ng Joshua Suleiman Babcock University, Nigeria suleimanj@babcock.edu.ng Corporate identity and student enrolment in Nigerian universities 14 Osuntubo, Oladipo Queen Margaret University, UK OOsuntubo@qmu.ac.uk The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers 15 Stella Amara Aririguzoh Covenant University, Nigeria stella.aririguzoh@covenantuniversity.edu.ng Odion Oscar Odiboh Covenant University, Nigeria odion.odiboh@covenantuniversity.edu.ng Marketing Private Christian Higher Education in Nigeria
「Nielsen BookData」 より