Higher education marketing in Africa : explorations into student choice

著者

• Mogaji, Emmanuel
• Maringe, Felix
• Hinson, Robert Ebo

書誌事項

Higher education marketing in Africa : explorations into student choice

Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson, editors

Palgrave Macmillan, 2020

• : [hardback]

注記

"Corrected publication 2020"--T.p. verso

Includes bibliographical references and index

内容説明・目次

内容説明

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students' selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector's inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students' choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.

目次

• S/N Contributing Author(s) Proposed Chapter Title 1 Godwin Tindyebwa Muhangi Mbarara University of Science and Technology, Uganda [e-mail] Adrian Mwesigye Mbarara University of Science and Technology, Uganda Email: [e-mail] Delving into Undergraduate students' choice of higher education in Uganda 2 Sunday Olaleye University of Oulu, Finland [e-mail] Social Media Marketing: A Strategy to reach University Stakeholders 3 Cosmos Nike Nwedu Federal University Ndufu-Alike Ikwo, Nigeria [e-mail] Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities 4 Adefulu, Adesoga Babcock University [e-mail] Evaluating Student Choice Criteria for Selecting University in Nigeria 5 Dandison Ukpabi University of Jyvaskyla, Finland [e-mail] Sunday Olaleye University of Oulu, Finland [e-mail] Public vs Private Universities in Nigeria: Market Dynamics Perspective 6 Emmanuel Ojo University of the Witwatersrand, South Africa. [e-mail] Sustainability Marketing in Africa's higher education: The Case of South Africa and Nigeria 7 Christine Charity Mwebesa Felix Maringe* University of the Witwatersrand, South Africa [e-mail] An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity 8 Samia Chasi University of the Witwatersrand, Johannesburg [e-mail] Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility 9 Ajayi, Oluseyi University of Ibadan, Nigeria [e-mail] Government Policies on Education 101 Abina, Musiliu Babatunde* Ajayi, Oluseyi and Lawal, Azeez Tunbosun University of Ibadan, Nigeria [e-mail] The University as a Brand 11 Folarin, Jamiu* Mikail Alan Adesina, Kola Crescent University, Nigeria, Nigeria
• [e-mail] Challenges and Prospects of Islamic Universities in a Multi-Religious Society 12 Felix Maringe University of the Witwatersrand, South Africa [e-mail] Marketization in African universities in an era of decolonization: continuities and discontinuities 13 Kolade Ajilore Babcock University, Nigeria [e-mail] Joshua Suleiman Babcock University, Nigeria [e-mail] Corporate identity and student enrolment in Nigerian universities 14 Osuntubo, Oladipo Queen Margaret University, UK [e-mail] The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers 15 Stella Amara Aririguzoh Covenant University, Nigeria [e-mail] Odion Oscar Odiboh Covenant University, Nigeria [e-mail] Marketing Private Christian Higher Education in Nigeria

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詳細情報

• NII書誌ID(NCID): BD05112801
• ISBN:
  • 9783030393786
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xx, 419 p., [1] leaf
• 大きさ: 22 cm
• 分類:
  • DC23 : 378.101096
• 件名:
  • LCSH : Education, Higher -- Africa -- Marketing
  • LCSH : College students -- Africa