The new chameleons : how to connect with consumers who defy categorization

Author(s)

• Solomon, Michael R.

Bibliographic Information

The new chameleons : how to connect with consumers who defy categorization

Michael R. Solomon

Kogan Page, 2021

• : pbk

Note

Includes index

Details

• NCID: BD05116868
• ISBN:
  • 9781398600041
• LCCN: 2020044129
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 276 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing research
  • LCSH : Consumers
  • LCSH : Group identity