The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures
著者
書誌事項
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures
（Emerald handbooks in business and management）
Emerald Pub., 2018
1st ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business.
Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.
目次
- Chapter 1. Entrepreneurship and Entrepreneurs in Tourism
- Marios SotiriadisChapter 2. Framework for Tourism: Tourism System and Tourism Value Chain
- Stelios Varvaressos Chapter 3. Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets
- Elricke Botha Chapter 4. Strategic Analysis and Competition Analysis
- Marios Sotiriadis Chapter 5. Innovation, Creativity and Tourism
- Marta Magadan and Jesus Rivas Chapter 6. The Entrepreneurial Process and Legal Issues
- Cina van Zyl Chapter 7. Feasibility Analysis and Study
- Stavros Arvanitis and Leticia Estevez Chapter 8. Collaborative Forms and Strategies for Business Venturing in Tourism Industries
- Marios Sotiriadis Chapter 9. Management and Business Plan
- Marisol Alonso Vazquez, Martha Alicia Alonso-Castanon and Maria del Pilar Pastor-Perez Chapter 10. Managing Financial Matters
- Marios Sotiriadis Chapter 11. Providing Service Quality and Customer Care in Tourism Businesses
- Magdalena Petronella (Nellie) Swart Chapter 12. Monitoring and Assessing Business Performance in Tourism Business: The Case of Hospitality Business
- Magdalena Petronella (Nellie) Swart and Anne Taylor Chapter 13. Risk Management in Tourism Ventures
- Eugenia Papaioannou and Shiwei Shen Chapter 14. Taking the Exit Route: Reasons, Methods and a Plan
- Nkoana Simon Radipere and Msindosi Sarah Radebe Chapter 15. Marketing of Tourism Services / Experiences
- Hongfei Bao Chapter 16. Digital Tools: Their Value and Use for Marketing Purposes
- Catherine Paretti, Sylvie Christofle and Vanessa Guerrier-Buisine Chapter 17. Designing and Implementing a Marketing Plan
- Anestis Fotiadis, Claudel Mombeil and Natasa Slak Valek Chapter 18. Designing and Creating Tourism Experience: Adding Value for Tourists
- Yosr Ben Tahar, Coralie Haller, Charlotte Massa and Sebastien Bede Chapter 19. Crowdsourcing for tourism ventures
- Vincent Grezes, Roland Schegg and Antoine Perruchoud Chapter 20. Social Entrepreneurship in Tourism
- Evelyn G. Chiloane-Tsoka Chapter 21. Green Entrepreneurship in Tourism
- Maria del Mar Alonso-Almeida and Maria Jose Alvarez-Gil Chapter 22. Contribution of Creative Tourism to Tourism Entrepreneurship
- Agusdin Agusdin Chapter 23. Sharing Economy and Entrepreneurship in Tourism
- Vasiliki Avgeli
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