H2H marketing : case studies on human-to-human marketing
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Bibliographic Information
H2H marketing : case studies on human-to-human marketing
（Springer business cases / editorial board members, Mehtap Aldogan Eklund ... [et al.]）
Springer, c2023
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Includes bibliographical references
Other editors: Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
