Research handbook on digital strategy

著者

    • Cennamo, Carmelo
    • Dagnino, Giovanni Battista
    • Zhu, Feng

書誌事項

Research handbook on digital strategy

edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu

Edward Elgar Publishing, 2023

大学図書館所蔵 件 / 全2件

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内容説明・目次

内容説明

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.

目次

Contents: Introduction: digital strategy - linear evolution or paradigm shift? 1 Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu PART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE 1 Digital diversification 18 Paolo Aversa and Francesca Hueller 2 The next frontier of digital business model innovation 43 Ludovica Moi, Yanina Rashkova and Francesca Cabiddu 3 Crafting digital business models: an ongoing process of innovation and imitation 60 Stephan von Delft and Yang Zhao 4 The digitalization of physical reality: theoretical lenses to incorporate digitalization into management research 83 Gianvito Lanzolla, Danilo Pesce and Christopher Tucci 5 Framing and reframing digital business models: the global messenger industry 102 Sungu Ahn and Charles Baden-Fuller 6 Free(mium) strategies for digital goods 126 Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric PART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN 7 Platform scope and value creation in digital platforms 143 Ramya K. Murthy and Anoop Madhok 8 A user guide to centralized, adaptive and decentralized ecosystems 159 Andrew Shipilov, Nathan Furr and Francesco Burelli 9 Inquiry into digital peer-to-peer platforms 177 Oksana Gerwe and Rosario Silva 10 Value creation in digital platform business models: value conceptualizations, value dimensions and value logics 194 Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen 11 Digital competition and user engagement: how do the user engagement strategies of social media platforms contribute to value creation? 211 Ioanna Constantiou 12 Platform governance as a social movement 224 Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent PART III DIGITAL STRATEGY AS DATA USE 13 Strategizing with data: data-based innovations and complementarities 239 Cristina Alaimo and Aleksi Aaltonen 14 Profiting from data products 255 Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis 15 Capturing value from data complementarities: a multi-level framework 273 Paavo Ritala and Kimmo Karhu 16 Data control coordination in cloud-based ecosystems: the EU GAIA-X ecosystem 289 Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe PART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES 17 "Open source corporate governance" in the era of digital transformation 309 Igor Filatotchev and Gianvito Lanzolla 18 The impact of artificial intelligence on management practice 324 Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy 19 The strategic use of big data analytics: applications in business practice and effects on firm performance 342 Giovanni Battista Dagnino and Guglielmo La Bruna 20 Digital coopetition: creating and capturing value with rivals in the age of algorithms, big data, and platforms 360 Georg Reischauer and Werner H. Hoffmann 21 Key open innovation issues in the digital age: a field-driven research agenda 376 Giulio Ferrigno and Alberto Di Minin 22 What is digital strategy and does it really matter? 393 Feng Li Index

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