Democratizing luxury : name brands, advertising, and consumption in modern Japan

著者

• Culver, Annika A.

書誌事項

Democratizing luxury : name brands, advertising, and consumption in modern Japan

Annika A. Culver

University of Hawaiʻi Press, c2024

• : hardback

注記

Includes bibliographical references (p. 357-378) and index

• NII書誌ID(NCID): BD05538053
• ISBN:
  • 9780824895167
• LCCN: 2023030766
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Honolulu
• ページ数/冊数: xvi, 395 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.12.J3
  • DC23 : 658.800952
• 件名:
  • LCSH : Branding (Marketing) -- Japan -- History -- Case studies
  • LCSH : Marketing -- Japan -- History -- Case studies
  • LCSH : Advertising -- Japan -- History -- Case studies
  • LCSH : Consumers' preferences -- Japan -- History -- Case studies
  • LCSH : Women consumers -- Japan -- History -- Case studies
  • FREE : Case studies lcgft