Research methods and data analysis for business decisions : a primer using SPSS
著者
書誌事項
Research methods and data analysis for business decisions : a primer using SPSS
（Classroom companion : business）
Springer, c2021
- : [pbk.]
- タイトル別名
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Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP, Excel og SPSS
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注記
"Translation from the Norwegian language edition: Metode og dataanalyse: beslutningsstøtte for bedrifter ved bruk av JMP, Excel og SPSS, 3. utgave by Ulf Henning Olsson, et al., c Cappelen Damm As 2016. Published by Cappelen Damm Akademisk."--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
目次
Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.
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