Alchemy : the dark art and curious science of creating magic in brands, business, and life

Author(s)

• Sutherland, Rory

Bibliographic Information

Alchemy : the dark art and curious science of creating magic in brands, business, and life

Rory Sutherland

Custom House, 2021, c2019

1st Custom House pbk. ed

• : pbk

Other Title

Alchemy : the surprising power of ideas that don't make sense

Note

"Originally published as Alchemy : the surprising power of ideas that don't make sense in the UK by WH Allen in 2019"--T.p. verso

Details

• NCID: BD05549333
• ISBN:
  • 9780062388421
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 362 p.
• Size: 23 cm
• Classification:
  • DC23 : 659.1019
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Business