Shareworthy : advertising that creates powerful connections through storytelling

Author(s)

• Landa, Robin
• Braun, Greg

Bibliographic Information

Shareworthy : advertising that creates powerful connections through storytelling

Robin Landa & Greg Braun

Columbia Business School, c2024

• : hardback

Note

Includes bibliographical notes and index

Details

• NCID: BD05587809
• ISBN:
  • 9780231208260
• LCCN: 2023053890
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 238 p.
• Size: 25 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Advertising
  • LCSH : Storytelling