Shareworthy : advertising that creates powerful connections through storytelling

著者

• Landa, Robin
• Braun, Greg

書誌事項

Shareworthy : advertising that creates powerful connections through storytelling

Robin Landa & Greg Braun

Columbia Business School, c2024

• : hardback

注記

Includes bibliographical notes and index

詳細情報

• NII書誌ID(NCID): BD05587809
• ISBN:
  • 9780231208260
• LCCN: 2023053890
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 238 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 659.1
• 件名:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Advertising
  • LCSH : Storytelling