Product, advertising, packaging, biometrics, price and promotion

Author(s)

• Charan, Ashok

Bibliographic Information

Product, advertising, packaging, biometrics, price and promotion

Ashok Charan

（The marketing analytics practitioner's guide, v. 2）

World Scientific, c2024

• : hardcover

Note

Includes bibliographical references (p. [301]-303) and indexes

Details

• NCID: BD05627051
• ISBN:
  • 9789811276026
• LCCN: 2023028665
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hackensack, N.J.
• Pages/Volumes: xxii, 330 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC23 : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : Advertising
  • LCSH : Pricing
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BD0475487X