Management communication : a case analysis approach
著者
書誌事項
Management communication : a case analysis approach
Routledge, 2023
7th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Case studies throughout the book, allowing instructors and students to take a hands-on approach, encouraging active participation. The book includes at least 3 dozen cases, and instructors will also have access to the entire Notre Dame caselist of over 250 cases at a heavily discounted rate.
Engaging writing practical directions for students, showing direct applicability in their work lives
Strategic approach demonstrates to students the manager's perspective, showing them the judgement crucial to effective organizational communication
Full companion website with powerpoint slides, an instructor manual with teaching notes, and test bank.
This edition has more emphasis on topics around technology, disinformation, corporate culture and ethics
目次
Table of Contents:
Chapter 1:
Management Communication in Transition
Case 1.1
Case 1.2
Case 1.3
Chapter 2:
Communication and Strategy
Case 2.1
Case 2.2
Case 2.3
Chapter 3:
Communication Ethics
Case 3.1
Case 3.2
Chapter 4:
Speaking
Case 4.1
Case 4.2
Chapter 5:
Writing
Case 5.1
Case 5.2
Case 5.3
Chapter 6:
Persuasion
Case 6.1
Case 6.2
Case 6.3
Chapter 7:
Technology
Case 7.1
Case 7.2
Chapter 8:
Listening and Feedback
Case 8.1 A
Case 8.1 B
Case 8.2 A
Case 8.2 B
Case 8.2 C
Case 8.3
Chapter 9:
Nonverbal Communications
Case 9.1
Case 9.2
Chapter 10:
Intercultural Communication
Case 10.1
Case 10.2
Case 10.3
Chapter 11:
Managing Conflict
Case 11.1
Case 11.2
Case 11.3
Chapter 12:
Business Meetings that Work
Case 12.1
Case 12.2
Chapter 13:
Dealing with the News Media
Case 13.1
Case 13.2
Case 13.3
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