The use of artificial intelligence in digital marketing : competitive strategies and tactics

著者

• Teixeira, Sandrina
• Remondes, Jorge

書誌事項

The use of artificial intelligence in digital marketing : competitive strategies and tactics

Sandrina Teixeira, Jorge Remondes

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Gloval, c2024

• : hardcover

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BD05694263
• ISBN:
  • 9781668493243
• LCCN: 2023029591
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, PA
• ページ数/冊数: xx, 318 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HF5415.125
  • DC23 : 659.14/4
• 件名:
  • LCSH : Marketing -- Data processing
  • LCSH : Internet marketing
  • LCSH : Artificial intelligence
• 親書誌ID:
  • BA82101750
  • BB13752677