The use of artificial intelligence in digital marketing : competitive strategies and tactics

Author(s)

• Teixeira, Sandrina
• Remondes, Jorge

Bibliographic Information

The use of artificial intelligence in digital marketing : competitive strategies and tactics

Sandrina Teixeira, Jorge Remondes

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Gloval, c2024

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BD05694263
• ISBN:
  • 9781668493243
• LCCN: 2023029591
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, PA
• Pages/Volumes: xx, 318 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.125
  • DC23 : 659.14/4
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Internet marketing
  • LCSH : Artificial intelligence
• Parent Bibliography ID:
  • BA82101750
  • BB13752677