Perspectives in marketing, innovation and strategy

Author(s)

• Kotler, Philip
• Roy, Subhadip
• Chakrabarti, Satyajit
• Saha, Dipak
• Mazumder, Rabin

Bibliographic Information

Perspectives in marketing, innovation and strategy

edited by Philip Kotler ... [et al.]

（Contemporary management practices / series editors, Dipak Saha, Rabin Mazumder）

Routledge, 2024

• : hbk

Note

Includes bibliographical references

Index: p. [247]-254

Other authors: Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder

Details

• NCID: BD05706056
• ISBN:
  • 9781032360898
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon ; New York
• Pages/Volumes: xl, 254 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BD05705971