CiNii Books - Business practices in higher education : a guide for today's administrators

The new edition of Business Practices in Higher Education helps readers understand the true nature of higher education and appreciate how the academy effectively incorporates business practices into everyday work lives. The authors apply business concepts and models and explain how they can be leveraged to improve the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions-including small private college, large public universities, and community colleges-address macro-level higher education and student population issues, while also addressing micro-level issues for individual institutions or students. Business practices are critical to the academic, student affairs, and administrative sides of higher education. This book offers aspiring higher education and student affairs professionals an understanding of the fundamental business practices of colleges and universities. New in this edition: Updated coverage of current practice and research New chapters on accounting, strategic planning, and fundraising End-of-chapter questions for discussion

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Preface Part 1 Environment and Structure 1 Today's Environment 2 Organizational and Administrative Structures Part 2 Finance and Funding 3 Economic Principles 4 Finance 5 Accounting 6 Budget Basics Part 3 People and Processes 7 Management Principles 8 Strategic Planning 9 Managing Human Resources: Recruitment, Selection, and Retention of Competent Staff 10 Marketing Basics Part 4 Perspectives on the Future 11 Fundraising 12 Where do we go from here? What is next?

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Business practices in higher education : a guide for today's administrators

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