Advertising procedure

Author(s)

• Kleppner, Otto
• Greyser, Stephen A.

Bibliographic Information

Advertising procedure

Otto Kleppner ; with the collaboration of Stephen A. Greyser

Prentice-Hall, c1973

6th ed

Note

Description base on 54th printing, 1973

Includes bibliographical references and index

Details

• NCID: BD05784843
• ISBN:
  • 0130180696
• LCCN: 72010706
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 750 p., [5] p. of plates (some folded)
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising