Connecting with consumers through effective personalization and programmatic advertising

著者

• Remondes, Jorge
• Madeira, Paulo Jorge
• Alves, Carlos Teixeira

書誌事項

Connecting with consumers through effective personalization and programmatic advertising

Jorge Remondes, Paulo Madeira, Carlos Alves

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Gloval, c2024

• : hardcover

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BD0579843X
• ISBN:
  • 9781668491461
• LCCN: 2023029642
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xv, 308 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet marketing
  • LCSH : Internet advertising
  • LCSH : Relationship marketing
  • LCSH : Target marketing
• 親書誌ID:
  • BA82101750
  • BB13752677