Connecting with consumers through effective personalization and programmatic advertising

Author(s)

• Remondes, Jorge
• Madeira, Paulo Jorge
• Alves, Carlos Teixeira

Bibliographic Information

Connecting with consumers through effective personalization and programmatic advertising

Jorge Remondes, Paulo Madeira, Carlos Alves

（Premier reference source）（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Gloval, c2024

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BD0579843X
• ISBN:
  • 9781668491461
• LCCN: 2023029642
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Pa.
• Pages/Volumes: xv, 308 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Internet advertising
  • LCSH : Relationship marketing
  • LCSH : Target marketing
• Parent Bibliography ID:
  • BA82101750
  • BB13752677