{"@context":{"owl":"http://www.w3.org/2002/07/owl#","bibo":"http://purl.org/ontology/bibo/","foaf":"http://xmlns.com/foaf/0.1/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/"},"@id":"https://ci.nii.ac.jp/ncid/BD05861059.json","@graph":[{"@id":"https://ci.nii.ac.jp/ncid/BD05861059#entity","@type":"bibo:Book","foaf:isPrimaryTopicOf":{"@id":"https://ci.nii.ac.jp/ncid/BD05861059.json"},"dc:title":[{"@value":"なぜ教科書通りのマーケティングはうまくいかないのか : 電通戦略プランナーが教える現場のプランニング論"},{"@value":"ナゼ キョウカショドオリ ノ マーケティング ワ ウマク イカナイ ノカ : デンツウ センリャク プランナー ガ オシエル ゲンバ ノ プランニングロン","@language":"ja-hrkt"}],"dc:creator":"北村陽一郎著","dc:publisher":[{"@value":"宣伝会議"}],"dcterms:extent":"269p","cinii:size":"19cm","dc:language":"jpn","dc:date":"2024","cinii:ncid":"BD05861059","cinii:ownerCount":"34","foaf:maker":[{"@id":"https://ci.nii.ac.jp/author/DB0024572X#entity","@type":"foaf:Person","foaf:name":[{"@value":"北村, 陽一郎 "},{"@value":"キタムラ, ヨウイチロウ","@language":"ja-hrkt"}]}],"bibo:owner":[{"@id":"https://ci.nii.ac.jp/library/FA003749","@type":"foaf:Organization","foaf:name":"高崎経済大学 図書館","rdfs:seeAlso":{"@id":"https://iwjs0025opc.eps.cloud.iliswave.jp/iwjs0025opc/cattab.do?tab_num=0&sp_srh_flg=true&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004195","@type":"foaf:Organization","foaf:name":"長崎県立大学 佐世保校 附属図書館","rdfs:seeAlso":{"@id":"http://carin-opac.sun.ac.jp/intrasite/CARINOPACLINK.HTM?OIN=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004297","@type":"foaf:Organization","foaf:name":"北星学園大学 図書館","rdfs:seeAlso":{"@id":"http://opac.hokusei.ac.jp/mylimedio/search/search.do?target=local&mode=comp&category-mgz=1&category-book=1&annex=all&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004311","@type":"foaf:Organization","foaf:name":"北海学園大学 附属図書館","rdfs:seeAlso":{"@id":"https://opac.hgu.jp/gate?module=search&path=search&method=search&searchForm.library=true&searchForm.orderNumber=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004606","@type":"foaf:Organization","foaf:name":"流通経済大学 図書館","rdfs:seeAlso":{"@id":"http://lib.rku.ac.jp/gate?module=search&path=search&method=search&searchForm.library=true&searchForm.orderNumber=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004661","@type":"foaf:Organization","foaf:name":"上武大学 附属図書館"},{"@id":"https://ci.nii.ac.jp/library/FA004832","@type":"foaf:Organization","foaf:name":"文教大学 湘南図書館","rdfs:seeAlso":{"@id":"https://opac.bunkyo.ac.jp/opac/opac_openurl?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004887","@type":"foaf:Organization","foaf:name":"千葉商科大学 付属図書館","rdfs:seeAlso":{"@id":"https://www.lib.cuc.ac.jp/opac/opac_openurl/?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA004923","@type":"foaf:Organization","foaf:name":"青山学院大学 図書館","rdfs:seeAlso":{"@id":"https://opac.agulin.aoyama.ac.jp/iwjs0011opc/ufirdi.do?ufi_target=ctlsrh&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA005008","@type":"foaf:Organization","foaf:name":"桜美林大学 図書館","rdfs:seeAlso":{"@id":"https://cool.obirin.ac.jp/mylimedio/search/search.do?target=local&mode=comp&category-mgz=1&category-book=1&annex=all&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA005278","@type":"foaf:Organization","foaf:name":"国士舘大学 図書館・情報メディアセンター","rdfs:seeAlso":{"@id":"https://opac.kokushikan.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA005471","@type":"foaf:Organization","foaf:name":"成蹊大学 図書館","rdfs:seeAlso":{"@id":"https://opac.seikei.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA028149","@type":"foaf:Organization","foaf:name":"専修大学 図書館 靖国通り分館 (Knowledge Base)","rdfs:seeAlso":{"@id":"https://opac.lib.senshu-u.ac.jp/iwjs0008opc/ctlsrh.do?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA005653","@type":"foaf:Organization","foaf:name":"玉川大学 教育学術情報図書館","rdfs:seeAlso":{"@id":"https://lib1.tamagawa.ac.jp/library?view=view.opacsch.itemsch&func=function.opacsch.toshozashidsp&funcno=1&search8=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA005766","@type":"foaf:Organization","foaf:name":"帝京大学 図書館","rdfs:seeAlso":{"@id":"https://opac.teikyo-u.ac.jp/iwjs0016opc/ufirdi.do?ufi_target=ctlsrh&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA012353","@type":"foaf:Organization","foaf:name":"東京農業大学 生物産業学部図書館","rdfs:seeAlso":{"@id":"https://libmopac.bioindustry.nodai.ac.jp/webopac/ufirdi.do?ufi_target=ctlsrh&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA012400","@type":"foaf:Organization","foaf:name":"北陸大学 図書館","rdfs:seeAlso":{"@id":"https://library.hokuriku-u.ac.jp/opac/opac_openurl/?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA007397","@type":"foaf:Organization","foaf:name":"名古屋芸術大学 附属図書館 西キャンパス図書館"},{"@id":"https://ci.nii.ac.jp/library/FA007513","@type":"foaf:Organization","foaf:name":"京都外国語大学 付属図書館","rdfs:seeAlso":{"@id":"http://opac.kufs.ac.jp/gate?module=search&path=search.do&method=search&searchForm.library=true&searchForm.orderNumber=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA007896","@type":"foaf:Organization","foaf:name":"大阪商業大学 図書館","rdfs:seeAlso":{"@id":"http://www.lib.daishodai.ac.jp/opac/opac_openurl/?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA007943","@type":"foaf:Organization","foaf:name":"大阪大谷大学 図書館"},{"@id":"https://ci.nii.ac.jp/library/FA008119","@type":"foaf:Organization","foaf:name":"大阪国際大学 守口図書館","rdfs:seeAlso":{"@id":"https://opac.lib.oiu.ac.jp/opac/search?target=local&searchmode=complex&autoDetail=true&s_ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA008152","@type":"foaf:Organization","foaf:name":"阪南大学 図書館","rdfs:seeAlso":{"@id":"http://opac-lime.hannan-u.ac.jp/mylimedio/search/search.do?target=local&mode=comp&category-mgz=1&category-book=1&annex=all&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA008254","@type":"foaf:Organization","foaf:name":"甲南女子大学 図書館","rdfs:seeAlso":{"@id":"https://www.lib.konan-wu.ac.jp/webopac/ufirdi.do?ufi_target=ctlsrh&listcnt=50&maxcnt=1000&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA008378","@type":"foaf:Organization","foaf:name":"園田学園大学 図書館"},{"@id":"https://ci.nii.ac.jp/library/FA008505","@type":"foaf:Organization","foaf:name":"岡山商科大学 附属図書館"},{"@id":"https://ci.nii.ac.jp/library/FA008618","@type":"foaf:Organization","foaf:name":"広島修道大学 図書館","rdfs:seeAlso":{"@id":"https://library.shudo-u.ac.jp/opac/search?autoDetail=true&s_ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA008797","@type":"foaf:Organization","foaf:name":"九州産業大学 図書館","rdfs:seeAlso":{"@id":"http://leaf.kyusan-u.ac.jp/mylimedio/search/search.do?target=local&mode=comp&category-mgz=1&category-book=1&annex=all&ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA012841","@type":"foaf:Organization","foaf:name":"駿河台大学 メディアセンター","rdfs:seeAlso":{"@id":"https://voyager.surugadai.ac.jp/CARIN/CARINOPACLINK.HTM?AL=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA012772","@type":"foaf:Organization","foaf:name":"金沢学院大学 図書館","rdfs:seeAlso":{"@id":"https://kgulib.opac.jp/opac/ncid_search?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA017197","@type":"foaf:Organization","foaf:name":"東海学園大学 図書館"},{"@id":"https://ci.nii.ac.jp/library/FA018098","@type":"foaf:Organization","foaf:name":"広島国際大学 図書館","rdfs:seeAlso":{"@id":"https://opac2.lib.hirokoku-u.ac.jp/iwjs0021op3/ctlsrh.do?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA019148","@type":"foaf:Organization","foaf:name":"京都経済短期大学 図書館","rdfs:seeAlso":{"@id":"https://k-library.opac.jp/opac/ncid_search?ncid=BD05861059"}},{"@id":"https://ci.nii.ac.jp/library/FA028717","@type":"foaf:Organization","foaf:name":"東北農林専門職大学 附属図書館","rdfs:seeAlso":{"@id":"https://tpuaf-lib.opac.jp/opac/ncid_search?ncid=BD05861059"}}],"prism:publicationDate":["2024.3"],"cinii:note":["参考文献: p260-263"],"dc:subject":["NDC9:675","NDC10:675","NDLC:DH411"],"foaf:topic":[{"@id":"https://ci.nii.ac.jp/books/search?q=%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0","dc:title":"マーケティング"},{"@id":"https://ci.nii.ac.jp/books/search?q=%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0","dc:title":"マーケティング"}],"dcterms:hasPart":[{"@id":"urn:isbn:9784883355990"}]}]}