International business and culture : challenges in cross-cultural marketing and management

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International business and culture : challenges in cross-cultural marketing and management

edited by Małgorzata Bartosik-Purgat and Monika Guzek

(Routledge studies in international business and the world economy, 89)

Routledge, 2024

  • : hbk

Available at  / 9 libraries

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Includes bibliographical references and index

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