Essentials of marketing : a marketing strategy planning approach

Author(s)

• Cannon, Joseph P., Ph. D.
• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a marketing strategy planning approach

Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy

McGraw Hill, c2024

18th ed., international student ed

Note

"This international student edition is for use outside the U.S."--Cover

Includes bibliographical references and indexes

Details

• NCID: BD0589148X
• ISBN:
  • 9781266124983
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xxxiv, 796 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing