Sports sponsorship and branding : global perspectives and emerging trends

Author(s)

• Leng, Ho Keat
• Zhang, James J

Bibliographic Information

Sports sponsorship and branding : global perspectives and emerging trends

edited by Ho Keat Leng and James J. Zhang

（World Association for Sport Management series）

Routledge, 2024

• : hbk

Note

Includes bibliographical references and index

• NCID: BD05903793
• ISBN:
  • 9781032603902
• LCCN: 2023038370
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 317 p.
• Size: 24 cm
• Classification:
  • LCC : GV716
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Marketing
  • LCSH : Branding (Marketing)
• Parent Bibliography ID:
  • BB2316461X