Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand
著者
書誌事項
Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand
(Rethinking Southeast Asia)
Routledge, 2024
- : hbk
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注記
"This book started ...as a doctoral thesis ... at the University of Leeds."--P. [x]
Includes bibliographical references and index
内容説明・目次
内容説明
This book offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand.
目次
- Introduction
- Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand
- Chapter 3: Thailand's external branding
- Chapter 4: Thailand's internal branding
- Chapter 5: Public reactions to nation branding
- Chapter 6: From nation branding to political marketing
- Conclusion
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