Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand

著者

    • Alderman, Petra

書誌事項

Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand

Petra Alderman

（Rethinking Southeast Asia）

Routledge, 2024

  • : hbk

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注記

"This book started ...as a doctoral thesis ... at the University of Leeds."--P. [x]

Includes bibliographical references and index

内容説明・目次

内容説明

This book offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand.

目次

  • Introduction
  • Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand
  • Chapter 3: Thailand's external branding
  • Chapter 4: Thailand's internal branding
  • Chapter 5: Public reactions to nation branding
  • Chapter 6: From nation branding to political marketing
  • Conclusion

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