Marketing communications : integrating online and offline, customer engagement and digital technologies

Author(s)

Bibliographic Information

Marketing communications : integrating online and offline, customer engagement and digital technologies

PR Smith and Ze Zook

Kogan Page, 2024

8th ed

  • : hardback

Available at  / 1 libraries

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Note

Previous edition: 2020

Includes bibliographical references and index

Details

  • NCID
    BD06497643
  • ISBN
    • 9781398611733
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xxi, 730 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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