Advertising as a creative industry : regime of paradoxes

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Advertising as a creative industry : regime of paradoxes

Izabela Derda

（Routledge research in creative and cultural industries management）（Routledge focus）

Routledge, 2024

  • : hbk

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Includes index

Description and Table of Contents

Description

Concise book that examines the place of advertising in the creative industries. Includes case studies. Will be of interest to scholars, students, professionals and policymakers in the fields of the creative and cultural industries.

Table of Contents

Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes

by "Nielsen BookData"

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