Advertising as a creative industry : regime of paradoxes
Author(s)
Bibliographic Information
Advertising as a creative industry : regime of paradoxes
(Routledge research in creative and cultural industries management)(Routledge focus)
Routledge, 2024
- : hbk
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Note
Includes index
Description and Table of Contents
Description
Concise book that examines the place of advertising in the creative industries.
Includes case studies.
Will be of interest to scholars, students, professionals and policymakers in the fields of the creative and cultural industries.
Table of Contents
Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes
by "Nielsen BookData"