Public relations as a creative industry

Author(s)

• Estanyol Casals, Elisenda

Bibliographic Information

Public relations as a creative industry

Elisenda Estanyol

（Routledge research in creative and cultural industries management）（Routledge focus）

Routledge, 2023

• : hbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Defines and situates the role of Public Relations as a creative industry Discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Highlights the importance of organizational creativity in PR. Will be a valuable resource for researchers and scholars, students of Corporate Communication and Public Relations studies and PR practitioners.

Table of Contents

1. Introduction & Literature Review/Context 2. Creativity in Public Relations 3. Key Trends and Issues in the PR Sector 4. The Public Relations Sector Among the Creative Industries 5. Conclusion

by "Nielsen BookData"

Details

• NCID: BD06577119
• ISBN:
  • 9781032160481
• LCCN: 2022023818
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: vii, 123 p.
• Size: 23 cm
• Classification:
  • LCC : HD59
  • DC23 : 659.2
• Subject Headings:
  • LCSH : Public relations
  • LCSH : Cultural industries
  • LCSH : Creative ability
• Parent Bibliography ID:
  • BB17422925
  • BB21194212