Public relations as a creative industry
Author(s)
Bibliographic Information
Public relations as a creative industry
(Routledge research in creative and cultural industries management)(Routledge focus)
Routledge, 2023
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Defines and situates the role of Public Relations as a creative industry
Discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
Highlights the importance of organizational creativity in PR.
Will be a valuable resource for researchers and scholars, students of Corporate Communication and Public Relations studies and PR practitioners.
Table of Contents
1. Introduction & Literature Review/Context 2. Creativity in Public Relations 3. Key Trends and Issues in the PR Sector 4. The Public Relations Sector Among the Creative Industries 5. Conclusion
by "Nielsen BookData"