Key developments in international marketing : influential contributions and future avenues for research

Author(s)

• Samiee, Saeed
• Katsikeas, Constantine S.
• Riefler, Petra

Bibliographic Information

Key developments in international marketing : influential contributions and future avenues for research

Saeed Samiee, Constantine S. Katsikeas, Petra Riefler, editors

（JIBS special collections）

Palgrave Macmillan, c2024

Note

Includes bibliographical references

Details

• NCID: BD06596758
• ISBN:
  • 9783031173653
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xvi, 546 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing
• Parent Bibliography ID:
  • BB18634736