Mastering marketing data science : a comprehensive guide for today's marketers

Author(s)

• Brown, Iain

Bibliographic Information

Mastering marketing data science : a comprehensive guide for today's marketers

Iain Brown

（Wiley and SAS business series）

Wiley, 2024

• : cloth

Note

Includes bibliographical references and index

Details

• NCID: BD06768638
• ISBN:
  • 9781394258710
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xv, 415 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.125
  • DC23 : 658.800285
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Data mining
  • LCSH : Marketing -- Planning
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA82785918