Destination brands : managing place reputation

Author(s)

• Morgan, Nigel
• Pritchard, Annette
• Pride, Roger

Bibliographic Information

Destination brands : managing place reputation

[edited by] Nigel Morgan, Annette Pritchard, Roger Pride

Routledge, 2014, c2011

3rd ed

• : pbk

Note

First ed.: 2002

Third ed. 1st published by Elsevier, 2011

Includes bibliographical references and index

Details

• NCID: BD06768886
• ISBN:
  • 9780080969305
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xvii, 370 p.
• Size: 24 cm
• Classification:
  • DC22 : 338.47910688
• Subject Headings:
  • LCSH : Advertising -- Tourism
  • LCSH : Tourism -- Marketing