A research agenda for brand management in a new era of consumerism

Author(s)

Bibliographic Information

A research agenda for brand management in a new era of consumerism

edited by Ceridwyn King, Enrique Murillo

(Elgar research agendas)

E. Elgar, c2023

  • : cased

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BD06780462
  • ISBN
    • 9781803925509
  • LCCN
    2023940690
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cheltenham
  • Pages/Volumes
    xix, 295 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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