Social media addiction in Generation Z consumers : implications for business and marketing

Author(s)

• Benavides, Teresa Berenice Treviño
• Alcorta Castro, Ana Teresa
• Garza Marichalar, Sofia Alejandra
• Peña Cisneros, Mariamiranda
• Baker Suárez, Elena Catalina

Bibliographic Information

Social media addiction in Generation Z consumers : implications for business and marketing

Teresa Berenice Treviño Benavides ... [et al.]

（SpringerBriefs in business）

Springer, c2023

Note

Other authers: Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez

Includes bibliographical references (p. 49-53)

Details

• NCID: BD06860492
• ISBN:
  • 9783031334511
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: viii, 53 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Consumer behavior
  • LCSH : Social media addiction
  • LCSH : Generation Z
  • LCSH : Social responsibility of business
• Parent Bibliography ID:
  • BB05989998