The alchemy of growth : practical insights for building the enduring enterprise

Author(s)
Bibliographic Information

The alchemy of growth : practical insights for building the enduring enterprise

Mehrdad Baghai, Stephen Coley, David White

Basic Books, c2000

  • : pbk

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Note

First published: Orion Business, 1999

Includes bibliographical references (p. [235]-244) and index

Description and Table of Contents

Description

Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth,today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.

by "Nielsen BookData"

Details
  • NCID
    BD06883727
  • ISBN
    • 9780738203096
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xvii, 250 p.
  • Size
    23 cm
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