Political parties and campaigning in Australia : data, digital and field

書誌事項

Political parties and campaigning in Australia : data, digital and field

Glenn Kefford

(Political campaigning and communication)

Palgrave Macmillan, 2021

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内容説明・目次

内容説明

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.

目次

Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the 'Ground War'.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.

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詳細情報

  • NII書誌ID(NCID)
    BD07077224
  • ISBN
    • 9783030682330
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Cham
  • ページ数/冊数
    xvii, 217 p.
  • 大きさ
    22 cm
  • 分類
  • 親書誌ID
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